This paper will examine powerfulness and powerlessness of cultures in relation to the process of globalization. It will present a model in the frame of glocal space which explains responses of indigenous cultures, integrated of local and global forces. Studying culture in glocal space provokes a serious challenge for cultural studies in the field of anthropology, which traditionally relies on a spatially localized society. Here, cultures are assumed to be powerful and that is when people and societies feel proud of their culture, civilization and flag. Contrary to this, cultures are also inferred as to be powerless when people feel apologetic about their culture and civilization and therefore generally when people wish to become members of other societies and citizens of other countries.
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