Persuasion is an ultimate goal of communication, especially when we have mass communication in mind. Persuasion takes on various forms , including propaganda, pubkicity, and advertisement. we often think of the whole process of communication as useless , if we are unable to persuade. in contrast, when our audience accepts an idea, though,or opinion , we think s/he will effectively propagate it. for these reasons, in the proess of persuasion, we often tap into a great number of resources.this paper focuses on the concept of persuasion as well as its main conditions and its context .within the framework of media pluralism , the paper also discusses the issues of attention and economy of attention
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